What is BetterStudio?

BetterStudio is an AI-powered fashion photography platform formed after BetterPic acquired AiModelAgency.com. Based in Estonia and led by CEO Luca Arrigo, it enables e-commerce brands to create studio-quality AI-generated fashion photoshoots, eliminating the need for traditional photography methods.

Why did BetterPic acquire AiModelAgency.com?

BetterPic acquired AiModelAgency.com to expand from AI headshots into the fashion photography sector. The acquisition combines AiModelAgency's knowledge of the fashion market with BetterPic's AI technology to create the most advanced AI-powered photoshoot platform for fashion brands.

How much revenue does BetterPic generate?

BetterPic is a bootstrapped company generating $3 million in annual revenue. It serves top clients like PWC, LinkedIn, and Accenture with AI headshot generation, and has expanded into fashion photography through the BetterStudio venture.

BetterPic Acquires AI Model Agency

This article is part of our AI Photography Insights collection.

DOVER, DELAWARE, USA — March 6, 2025 — BetterPic, a leader in AI headshot generation, today announced the acquisition of AiModelAgency.com, a platform specializing in AI-generated fashion photography. This strategic move leads to the formation of BetterStudio, a new venture aimed at transforming e-commerce fashion imagery through advanced artificial intelligence.

BetterPic, a bootstrapped AI headshot market leader driving $3M revenue a year, serves top clients like PWC, LinkedIn, and Accenture. With the launch of BetterStudio, the company is expanding into the fashion sector, offering solutions that enable brands to create high-quality, customizable model images efficiently.

BetterStudio, now incorporated in Estonia, will be led by CEO Luca Arrigo, a seasoned entrepreneur with a background in metaverse technologies. The company is committed to providing e-commerce brands with studio-quality, AI-generated fashion photoshoots, eliminating the need for traditional photography methods.

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"While many competitors exist, none have achieved the scale and technological edge of BetterPic," said Luca Arrigo, CEO of BetterStudio. "By integrating AiModelAgency.com's knowledge of the fashion market and the technology created by Betterpic.io, we aim to deliver the most advanced AI-powered photoshoot platform tailored for fashion brands."

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BetterStudio's services are designed to be user-friendly, allowing brands to transform basic images into high-end fashion shoots in minutes. The platform offers features such as model and background customization, optimized lighting, and seamless integration with e-commerce platforms like Shopify .

"Our goal is to become the go-to AI fashion photography solution for e-commerce brands, starting with Shopify store owners," added Arrigo. "BetterStudio's technology not only reduces costs associated with traditional photoshoots but also accelerates the content creation process, enabling brands to showcase their products with hyper-realistic AI models."

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The company is backed by Ricardo Ghekiere and Miguel Rasero, co-founders of BetterPic, who bring their expertise in AI and digital imaging to support BetterStudio's mission.

About BetterStudio: BetterStudio is an AI-powered fashion photography platform that enables e-commerce brands to generate high-quality, studio-grade model photoshoots without traditional photography. By leveraging advanced AI technology, BetterStudio offers customizable models and backgrounds, streamlining the content creation process for online retailers. https://www.betterstudio.io/

About BetterPic BetterPic is a leading AI-driven headshot generation company, providing high-quality, studio-style portraits at scale. Utilizing cutting-edge AI technology, BetterPic serves businesses and professionals seeking seamless, hyper-realistic digital imagery solutions.

https://www.betterpic.io/

Sources & References

LinkedIn Profile Photo Tips — LinkedIn
How Your Profile Photo Impacts Your LinkedIn Presence — LinkedIn Official Blog
AI Image Generation Market Report — Grand View Research
How AI Is Changing Photography — Forbes
Professional Headshot Photography Pricing — Thumbtack

Written by

Apoorv Sharma

Head of Performance

Apoorv leads performance and growth at BetterPic with 9+ years of experience across SEO, SEM, and growth marketing. He oversees content strategy, data-driven marketing, and hands-on testing of AI headshot platforms. Previously held senior performance marketing roles across the US, Belgium, and India.

Google Analytics & Google Ads certified
HubSpot Inbound & Content Marketing certified
9+ years in SaaS growth and performance marketing

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Frequently Asked Questions

What is BetterStudio?: BetterStudio is an AI-powered fashion photography platform formed after BetterPic acquired AiModelAgency.com. Based in Estonia and led by CEO Luca Arrigo, it enables e-commerce brands to create studio-quality AI-generated fashion photoshoots, eliminating the need for traditional photography methods.
Why did BetterPic acquire AiModelAgency.com?: BetterPic acquired AiModelAgency.com to expand from AI headshots into the fashion photography sector. The acquisition combines AiModelAgency's knowledge of the fashion market with BetterPic's AI technology to create the most advanced AI-powered photoshoot platform for fashion brands.
How does BetterStudio work for e-commerce brands?: BetterStudio transforms basic product images into high-end fashion shoots in minutes. The platform offers model and background customization, optimized lighting, and seamless integration with e-commerce platforms like Shopify, allowing brands to create professional product photos without traditional photoshoots.
How much revenue does BetterPic generate?: BetterPic is a bootstrapped company generating $3 million in annual revenue. It serves top clients like PWC, LinkedIn, and Accenture with AI headshot generation, and has expanded into fashion photography through the BetterStudio venture.