📌 What you’ll get from this case study:

The unique challenges of professional branding for a distributed workforce 🌎
Why first impressions matter more than ever in a remote-first world
How Nick at WYN Solutions ensured his global team looked polished and professional 📸
A creative team’s take on BetterPic (spoiler: they actually liked it)
A fun and unexpected headshot confession from Nick himself 🤭

The story: Why a great creative team didn’t look the part

In under three years, Nick Cybela turned an idea into something rare: A company that unlocks growth for both sides of the equation– exceptional U.S. brands that need to move fast, and skilled marketers in Colombia delivering in ways you can’t imagine.

Today, WYN has grown to over 100 full-time creatives and marketers powering execution for OEM-certified agencies and local businesses in the USA.

Their work is fast, compliant, and trusted. But when clients, prospects, or potential hires looked them up online? The headshots didn’t match the value. “We were already delivering for the biggest automotive agencies and dealer groups in the US,” Nick said. “But on LinkedIn it didn’t look like we belonged in the room.”

Meet Nick Cybela, CEO of WYN Solutions

Wynn Solutions has a distributed workforce focused on creative services like design and video editing, professional branding should have been second nature. But despite the team’s technical expertise, getting a consistent, high-quality set of headshots was a serious challenge.

Nick faced a few key issues:

Cultural Norms In Colombia, casual photos are more often used on resumes than a quality headshot or polished LinkedIn.
First Impressions: Profile photos ranged from professional to vacation photos– some even used placeholder icons. It was fragmented, like cheap freelancers, versus the skilled and critical roles they held.
Remote-First Solution: With over 100 individuals across graphic design, video editing, SEO, digital marketing, and client success hiring a photographer or asking the team to shoot their own was inconsistent and time consuming.

Building credibility “at a glance”

Nick turned to BetterPic after seeing real user results. He was skeptical at first—especially knowing it takes less than one-tenth of a second to form a first impression from a photo (*Princeton University, Janine Willis & Alexander Todorov, Psychological Science).

WYN needed something:

Affordable but high-quality
Repeatable with self service, step-by-step instructions
Approved and utilized by creatives
Scalable to dozens of new hires each month
Aligned with brand’s US facing presence

The solution had to be simple, scalable, and foolproof. That’s where BetterPic came in.

Enter BetterPic: Professional headshots without the headaches

“BetterPic didn’t just improve how we looked. It helped our team show up like the professionals they already were.” - Nick Cybela

What won him over?

Social proof from real users. Seeing the before-and-after results convinced him that AI could actually deliver
Even his team’s designers voluntarily shared their new headshots with posts boosting engagement and brand visibility.
BetterPic’s platform helped over 100 employees improve their submissions with real-time feedback with zero manual photo coordination needed.

The Results: Showing Up Like You Belong

With BetterPic, Nick’s team finally had consistent, professional headshots that made an immediate difference:

Team felt more aligned, more visible, more confident
Clients and prospects began noticing
Leadership no longer worried about first impressions, because they now matched the quality of the people and work behind them.

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Nick’s billboard-worthy headshot confession 😆

When asked what tagline he’d put on a billboard with his new headshot, Nick had an unexpected take:

“I’d put it in Colombia, where we focus our talent, and use a before-and-after to show the transformation. I’d state: this is what your success can look like.”

Your team deserves a professional look. And it’s easier than you think

If you’ve ever struggled with expensive, inconsistent, or time-consuming headshots, you’re not alone.

BetterPic takes the hassle out of team headshots with:

Effortless, high-quality AI-generated photos ✔
A unified, polished look for your entire team ✔
Fast and affordable results—no studio required ✔
Managed all headshots form 1 simple dashboard ✔

Give your team the professional image they deserve. Get started with BetterPic today 🚀

Final written quote from Nick (to be used as quote on homepage linking to business case)

“Getting professional headshots for our team was a logistical nightmare*. We’re remote first, with picky creative and marketers, with various skill levels. BetterPic changed that* instantly*. It made the process effortless, the branding consistent, and the results speak for themselves. Now, our team looks like the work we produce. We’re all in with BetterPic and their AI, recommending to everyone on our team and any business looking to* scale their brand without the usual headaches*.” - Nick Cybela (CEO) - https://wynwithus.com/*