The case-study for better headshots: How Elucient elevated their team’s professional presence

⏳ Estimated reading time: 3 - 5 minutes

📌 What you’ll get from this case study:

• Why getting professional, consistent headshots for your team isn’t as easy as it sounds 🎭
• How John at Elucient found a hassle-free way to make his team look sharp 📸
• The real impact of professional branding (and why it’s more than just a pretty picture) 💼
• A fun little headshot confession from John himself 🤭

Does your team’s professional image reflect the quality of your work?

First impressions matter. Whether it’s a client, investor, or potential hire checking out your team online, their perception of your company starts before you even speak to them. And if your team’s profile pictures look mismatched, outdated, or like they were taken at a family barbecue, that perception takes a hit.

John Marcinuk, CEO of Elucient, knows this struggle all too well. His team works with high-profile executives, and a professional image isn’t optional… It's essential. But getting consistent, high-quality headshots for a remote team? That’s where things got tricky.

Let’s break down his journey to a better solution.

Meet John Marcinuk, CEO of Elucient

John leads Elucient, a trusted consultancy that helps C-suite executives and high-level decision-makers navigate complex business challenges with confidence. Elucient is known for its strategic expertise and professionalism, but as the team expanded across multiple cities, maintaining a consistent visual identity became increasingly difficult. With team members working from various locations and relying on different photographers, achieving a cohesive, professional look was becoming a challenge.

The headshot struggle:  High costs, low consistency, and a lot of headaches

John’s headshot problems in a nutshell 🚨

• No consistency. Different photographers, different backgrounds, different styles—it didn’t reflect a unified, polished team.
• The price tag? Way too high. A professional studio quoted him up to 10x what BetterPic cost. (especially in cities like New York)
• Scheduling chaos. Coordinating headshots across a remote team felt impossible.

John considered hiring a local photographer, tried a few AI-based tools, but found that nothing struck the right balance of affordability, consistency, and quality.

Enter BetterPic:  Studio-quality headshots without the studio hassle

John needed something simple, scalable, and professional. That’s when he found BetterPic, an AI-driven solution that let his entire team get high-quality headshots, without setting foot in a studio.

🚀 What made BetterPic the right choice? 

• Consistent, polished results. No weird lighting or awkward filters, just natural, professional images ✔ 
• Easy setup, no tech skills required. His team uploaded their photos and BetterPic did the rest ✔
• A business-friendly dashboard. Managing team-wide headshots was a breeze ✔
• Reliable support. When he had a question, an actual human answered ✔

“Other AI tools just weren’t good enough. BetterPic was the only one that delivered studio-quality images that felt real.”

The Results: A Unified, professional look for Elucient

With BetterPic, John’s team finally had headshots that matched their brand. The new photos were quickly rolled out across:

• LinkedIn profiles – A stronger, more credible online presence ✅
• The company website – Now the team actually looked like a team ✅
• Marketing materials – Clean, professional images for press and presentations ✅

“These headshots helped us project the right image to our clients—serious, professional, and ready to do business.” - John Marcinuk (CEO)

John’s headshot confession 😆

When asked who needed a new headshot the most, John laughed and admitted:

“Me! I was still using an old, over-edited 2019 photo that barely looked like me anymore. It was definitely time for an upgrade!”

Your team deserves a professional look. And it’s easier than you think

If you’ve ever struggled with expensive, inconsistent, or time-consuming headshots, you’re not alone.

BetterPic takes the hassle out of team headshots with:

• Effortless, high-quality AI-generated photos  ✔
• A unified, polished look for your entire team ✔ 
• Fast and affordable results—no studio required ✔ 
• Managed all headshots form 1 simple dashboard ✔

Give your team the professional image they deserve. Get started with BetterPic today 🚀