⏳ Estimated reading time: 3 - 5 minutes
📌 What you’ll get from this case study:
First impressions matter. Whether it’s a client, investor, or potential hire checking out your team online, their perception of your company starts before you even speak to them. And if your team’s profile pictures look mismatched, outdated, or like they were taken at a family barbecue, that perception takes a hit.
John Marcinuk, CEO of Elucient, knows this struggle all too well. His team works with high-profile executives, and a professional image isn’t optional… It's essential. But getting consistent, high-quality headshots for a remote team? That’s where things got tricky.
Let’s break down his journey to a better solution.
John leads Elucient, a trusted consultancy that helps C-suite executives and high-level decision-makers navigate complex business challenges with confidence. Elucient is known for its strategic expertise and professionalism, but as the team expanded across multiple cities, maintaining a consistent visual identity became increasingly difficult. With team members working from various locations and relying on different photographers, achieving a cohesive, professional look was becoming a challenge.
John’s headshot problems in a nutshell 🚨
John considered hiring a local photographer, tried a few AI-based tools, but found that nothing struck the right balance of affordability, consistency, and quality.
John needed something simple, scalable, and professional. That’s when he found BetterPic, an AI-driven solution that let his entire team get high-quality headshots, without setting foot in a studio.
🚀 What made BetterPic the right choice?
“Other AI tools just weren’t good enough. BetterPic was the only one that delivered studio-quality images that felt real.”
With BetterPic, John’s team finally had headshots that matched their brand. The new photos were quickly rolled out across:
“These headshots helped us project the right image to our clients—serious, professional, and ready to do business.” - John Marcinuk (CEO)
When asked who needed a new headshot the most, John laughed and admitted:
“Me! I was still using an old, over-edited 2019 photo that barely looked like me anymore. It was definitely time for an upgrade!”
If you’ve ever struggled with expensive, inconsistent, or time-consuming headshots, you’re not alone.
BetterPic takes the hassle out of team headshots with:
Give your team the professional image they deserve. Get started with BetterPic today 🚀
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